A strong brand identity helps an organisation to be consistent, build trust with its audience, stand out from competitors and ultimately to be more successful. Ours is no different.

The National Organisation for FASD visual identity was created with all of these things in mind, so we need to look after it and make sure it is applied correctly to everything we do in order to protect it.

It’s essential that everyone who collaborates with us fully understands what we stand for and how our brand identity works. These guidelines are a reference for anyone using or implementing our brand.